At the time, there were four iPhone distributors, but they did not fulfill tax obligations. Nguyen Ba Tin, manager of import and marketing, said that after four months of negotiations with brands, Samsung was the first brand to approve providing all the vouchers that BigPhone requires. The organisational structure of BigPhone is rather simple, with members of staff being responsible for various tasks. BigPhone is the largest store chain in Cambodia now,” added Dong. “Before the appearance of MWG in Cambodia, there were only small and scattered stores run by different owners in the market. BigPhone expects revenue and profit to balance out when the import tax is reduced to 5 per cent this year. Thus, business advantages belong to traditional stores.ĭue to the import tax on the items, the average selling price at BigPhone is 10 per cent higher than the market average. The Cambodian mobile phones and electronics market is currently like the Vietnamese market 15 years ago. Thus, business advantages belong to traditional stores. He also revealed that they spent four months to deal with local providers to secure a supply of particular imported items. “We sell imported items here, but local people do not want to buy items with tax, while we have to export the import documents of the products. While it was established in the country in October 2016, it was not until June 2017 that MWG launched the first store in Phnom Penh.

However, Dong said that BigPhone plans to operate 10 stores in 2018 to measure and improve business indicators and propose an official strategy for the scale and timeframe of investment in Cambodia. “A large number of secondary mobile phones like Mobiistar are bought but the profit on them is not much,” said Ho Viet Dong, BigPhone’s CEO.Īt the end of this year, if each store’s revenue hits $100,000 per month, they will start to generate profit. Mid-range phones at the price of $200-300 apiece are always on the list of the most-consumed items, while premium mobile phones, such as iPhone and Samsung devices, have made significant contributions to the total profit of these stores. The average revenue of each store hit $80,000 per month, 20 per cent lower than the expectations of the company. There is a staff of about nine for each store, based on an area of 150sq.m. MWG has just announced that in addition to its four existing stores in Cambodia, six new BigPhone units will be opened in the first half of 2018 in Phnom Penh.

BigPhone is promoting brand identify in Cambodia

Bigphone store